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About Us

VA Whitley is the premier supplier to the Fish and Chip and Fast Food Trade in the North West of England, North Midlands and North and Mid Wales.

The Company

Founded in 1899, we remain an independent family company enjoying fourth generation involvement within our management structure. Throughout our history, we have sought to emulate the high standards set by our founder, providing customers with quality products at competitive prices whilst maintaining excellent levels of service.

Why V.A.Whitley?

Today we offer you a range of products designed to provide your business with “one stop” supply. Our full range of dried goods, packaging and catering equipment has been complemented by a broad range of top quality-frozen fish, pies and foods detailed in this website.

We also offer a fully registered and professional waste oil/fat collection service.

Based in Heywood with modern sales and distribution depots at Blackpool and Colwyn Bay we operate a modern fleet of over 30 vehicles capable of delivering both frozen and ambient goods in order to respond to your business requirements wherever you are in the North West.

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V.A.Whitley is a founder member of The Q Partnership consisting of three independent companies capable of offering distribution across the UK. Formed in 1986, V.A.Whitley, Friars Pride and Henry Colbeck, each with a long history and experience in supplying to the Fish and Chip and Fast Food Industry. These companies work together to initiate product and marketing innovations and are the exclusive suppliers of Q Frying Fats, FriWite, 42nd Street Frozen Foods, Promenade Sauces, Hook & Fish and Real Food Packaging and Keep It Clean Cleaning Products.

As leaders in our industry, V.A.Whitley plays an active role within NEODA and FASFA. We proudly sponsor the National Fish and Chip Awards and Fry Magazine’s Best 50 Takeaways Competition and support National Fish and Chip Day, International Mushy Pea Day and Seafood Week.

V.A.Whitley, as part of The Q Partnership, is a member of RSPO (Roundtable on Sustainable Palm Oil), with FriWite, Q Palm and Q Gold as RSPO certified products. Check our progress on RSPO Sustainability information here.

In line with our Consumer Obligation under the Packaging Waste Regulations, many of the products we offer are distributed in recyclable packaging.

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The Benefits

Save and Select is a customer loyalty scheme unique to V.A. Whitley as a member of The Q Partnership. Throughout the website, you can easily identify which products are part of the scheme and the value of points they contribute to your total. Every time you buy these products you automatically accumulate points, which can be exchanged for a range of vouchers/gift cards. Ask for your free copy of the Save & Select brochure and enjoy the benefits yourself!

We are committed to developing our infrastructure and customer services.

For example, you can read our Buyers Guide. We offer regular editions of our Newsletter “Whitley News”, FREE Point of Sale material where available, innovative product offerings and we regularly organise and host our own trade exhibition INNOVATIONS.

We trust you find this website helpful in running your business and should you require any further assistance please speak to one of our management team, area sales managers or telephone sales operators who will be delighted to answer questions and assist you at all times.

About Us