Fry Magazine Awards 2021

May 1, 2021 Robert Fernandes

V.A.Whitley are proud sponsors of the Fry Magazine Awards which were launched online at frymagazine.com and through the pages of Fry Magazine in 2012. The UK’s 50 Best Fish & Chip Shops, 10 Best Restaurants and the 10 Best Mobile Units categories are tasked with simply finding the UK’s very finest fish and chip shops as judged by mystery diners.

Recently, Fry Magazine recently announced the winners of the 50 Best Takeaways and 10 Best Mobile Units Awards 2021.

Following an unannounced mystery dining visit, shops and mobile units were marked on over 40 aspects of their business, from the quality of the food and customer service to their social media presence and their Covid safe practices. Once again, the food remained the main focus, with all outlets assessed on the flakiness of the fish, the crispness of the chips and the crunch of the batter, alongside value for money.

And, even despite the challenges and restrictions posed by Covid, entrants didn’t let standards slip with the benchmark to pass set at 97% for takeaways and 92% for mobiles – the highest in the awards’ history. Commenting on this year’s awards, Reece Head, competition organiser, says: “Without doubt, the last 12months have been tough for fish and chip operators and many will not have dealt with this level of crisis management before. Allowed to operate during the pandemic, there was a lot they had to implement in a very short space of time to operate in a Covid safe manner. Many takeaways had to flip their businesses to click and collect and delivery, serve at the door, introduce card payments and work in much smaller teams.

Likewise, mobile units introduced pre-orders and added new routes and additional vans to keep the nation fed. “During a time of uncertainty, these operators have helped maintain a sense of normality.

They’ve been at the heart of their communities, with a smile on their faces and hot food in their hands. And the fact that we’ve had our highest pass mark ever is testament to their hard work and dedication, and we would like to congratulate each and every one.”

The Fry Awards 2022 will be open for entry in May when the 10 Best Restaurant category will return too.

For a full list of the 2021 Takeaways an Mobile Units Winners head over to our website - https://www.vawhitley.co.uk/fry-magazine-s-top-50-award.html