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News
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Fried Responsibly & Reliably by You
Dri-Fri Blue and Dri-Fri Gold have been the preferred choice of Fish Friers across the North West and Wales for well over 60 years.
Made from 100% selected top-quality sustainable palm oil refined to a very high specification and containing no added chemicals. This gives you a stable and durable frying medium that allows the full flavour of the food to come through. For an exceptional frying fat and excellent value for money look no further.
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VINCENT’S AWARD WINNING CURRY SAUCE!
We’ve done it again!!
Following our resounding success in 2018 when Vincent’s Gravy Mix and Whitley’s Pulse Gluten Free gained their deserved recognition at the CCM (Cash & Carry Management) Awards, we have some more great news to share.
We are proud to announce that at the recently judged 2020 CCM Awards V.A.Whitley’s own ‘Vincent’s Special Curry Sauce Mix’ was awarded the winner for the category of ‘Cooking Sauces’ with judges commenting “Nice sheen, balanced flavour and long-lasting taste. A lovely sauce with rounded full flavour, nice amount of spice, good texture and colour”.
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TONY'S TALK - Harvest 2020 hopefully potatoes will save the day?
“Arable farmers have suffered the worst harvest in 25 years!”. The extremes of climate that Europe and other areas of the world have experienced over the last twelve months has played havoc with agricultural production.
Due to reduced planting the UK Wheat harvest is down 38% from that of 2019 and there are wide variations in quality with poor yields per acre. Imported wheat, especially from Germany will be required to give us enough flour to see us through and to level up quality. Price increases are inevitable and will be seen first in bakeries.
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Save & Select is the Customer Loyalty Scheme from V.A.Whitley
It is our way of saying thank you for your continued support and for choosing us as your supplier. As part of the Q Partnership we are the only suppliers to the Fish & Chip market to offer a loyalty scheme and, with Christmas just around the corner, now is the ideal time to redeem your points.
You can exchange just 250 Save & Select Points for £10.00 with a great choice of loaded Gift Cards or Vouchers from Amazon, Love2Shop, Sainsbury’s and of course V.A.Whitley Vouchers.
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The VA WHITLEY 2021 Calendar
A favourite with our customers, the V.A.Whitley Calendar, will be sent out with orders during December. This year’s calendar features the very picturesque Eastgate Clock: Situated in Chester, Cheshire.
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Fry Magazine Awards - NOW OPEN
V.A.Whitley are proud sponsors of the Fry Magazine Awards which were launched online at frymagazine.com and through the pages of Fry Magazine in 2012. The UK’s 50 Best Fish & Chip Shops, 10 Best Restaurants and the 10 Best Mobile Units categories are tasked with simply finding the UK’s very finest fish and chip shops as judged by mystery diners.
There is NO PAPERWORK judging, simply book your slot that will take you less than 2 minutes and one of our awards team will contact you for your shops details you would like mystery dined.
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A Winning Delivery Combination
A WINNING DELIVERY COMBINATION
GOLDENSHEAF SMART BATTER FLOUR + ECLIPSE HIGH OLEIC OIL + 2 COMPARTMENT FISH & CHIP BOXES
PAN PERFECT FISH & CHIPS EVERYTIME FRESH FROM THE PAN TO YOUR CUSTOMERS DOOR
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42nd Street - New Packaging and POS
Over the past 6-12 months The Q Partnership have worked hard to refresh the famous 42nd Street Frozen Foods Brand, including new logos for each of the products in the range.
We also commissioned some amazing food photography to help bring you some high quality, FREE point of sale material, which is available upon request.
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Fish Update - September 2020
Throughout the Covid crisis our key frozen at sea fillet producers have continued to fish and build up stocks so that we have been able to offer a comprehensive range of finest quality cod and haddock fillets to our customers without any real interruptions.
Summer demand has been in excess of expectations since lockdown ended though overall stock levels of skinless pinbone in and skinless boneless cod and haddock remain good.
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Whitby Seafoods - New POS Available...
Serve the tasty Scampi products from Whitby Seafoods branded card boxes, stocked at V.A.Whitley and you can get your hands on one of their smart swingboards, and other bits and pieces to entice your customers, completely FREE! Including NEW Take-Away Serving Boxes.
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