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Tag: Pulse
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Tony's Talk - Make your Fish far healthier with Whitley's Pulse Batter
Tony's Talk - Make your Fish far healthier with Whitley's Pulse Batter...
Pulses are widely recognised for containing high levels of protein, fibre, essential vitamins and minerals. They are also extremely valuable to Farmers for they replace nitrogen in the soil reducing the need for artificial fertilisers whereas other crops take nitrogen out of the soil.
Traditionally our Trade has cooked fish very healthily by steaming it and retaining all its inherent nutrients within its fried batter coating. Whereas grilling fish can lose many of these benefits for they can drift away during cooking.
To further improve the advantages of battered fish during the 1980’s we sought to reduce the level of oil absorption during frying. We tried many proprietary starches and natural gums that purported to do exactly this. Many showed a degree of improvement but at a cost that would have made our batters totally uncompetitive.
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Tony's Talk - You cannot make a silk purse out of a sow's ear!
Tony's Talk - You cannot make a silk purse out of a sow's ear!...
When eighteen-year-old Vin Whitley started supplying Fish ‘n Chip Shops in 1899 he believed firmly that there should be no short cuts when dealing with foodstuffs. From ‘Helping’ him out from a young age, he drummed into me this maxim and we strive at Whitley’s to live up to his ethos.
We all know that we are being hammered by price increases on our Trade’s essential raw materials. Whitley’s aren’t immune to these increases resulting from last year’s disastrous harvests which gave us much lower yields of wheat, potatoes and other vegetables. Growing global demand has also increased pressure on our fish supplies to add to the mix.
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Whitley's Fine Batter Flours
We have been manufacturing batter flours at V.A.Whitley for over 80 years, during which time we have built up a wealth of experience and understanding in the art of manufacturing our excellent range of Whitley’s Batter Flours. We have worked closely with Fish Friers and Suppliers alike to achieve our range of products that includes Whitley’s Special, Special Plus, Natural and Pulse (Gluten Free) brands, that have become renowned for their quality, taste and consistency.
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Award Winning Whitley's Gravy and Batter
Whitley’s Pulse ‘Gluten Free’ Batter Flour and Vincent’s Gravy Mix scooped Awards at the CCM Chefs’ Own-Brand Awards. Cash & Carry Management, in partnership with the Craft Guild of Chefs, recently announced the winners of its inaugural CCM Chefs’ Own-Brand Awards at a prestigious lunch at Westminster Kingsway College, London. CCM wanted to show that private own labels are just as good, and in many cases far better, than the big global brands.
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Whitley's Pulse 'Gluten Free' Batter Flour
Whitley's Pulse 'Gluten Free' Batter Flour - It’s New... It’s Different... It’s Healthy... It’s GLUTEN FREE!! Our NEW ‘Whitley’s Pulse Batter Flour is made NOT from a conventional Wheat Flour but from 100% Natural Pulse Flour. Courtesy of ‘Mother Nature’ our Pulse Batter contains more protein, more energy, more fibre and more trace minerals with less carbohydrates, less sodium, less starch and less sugar than Wheat Based Batters...
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